Marketin Paper Essay Example | Topics and Well Written Essays - 500 words

Marketin Paper - Essay Example The example given is rational and very sound since the connection is mostly sought on an emotional level more than anything else. The marketing touch should be through feelings and emotions rather than on the financial side. This is true because marketing employs a number of significant associations with the heart and the mind which make it a very decisive proposition. â€Å"Marketing has been described in many different ways, shapes, and forms. Many who are involved with marketing describe it similar to the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and will satisfy individual and organizational objectives.† I opine that this definition is more apt and cohesive from all sides. (Boone & Kurtz, 1998) This has looked at defining marketing as a complete 360 degree approach rather than sending messages between the company and the end consumers every now and then. The relation is thus more complete than is imagined by the earlier definitions provided for marketing. I believe that marketing employs a number of practices which are regarded as its sub-fields namely advertising, sales promotion activities, personal selling, public relations (or publicity) and direct mailing to name a few. With the passage of time, the definition of marketing has changed as it has included a pre-manufacture tilt to its basis with regards to a product and/or service. Selling gets differentiated from marketing in the fact that selling is only done when a product is made available on the shelf within a retail outlet while marketing starts even when there is an idea or concept of the related product and thus the whole game starts as a result of this hype within the relevant audiences. (Armstrong & Kotler,